About Us

Our Mission:

At Rooted in Lather, our mission is to craft eco-conscious, high-quality body care products that nurture both skin and spirit. Inspired by nature and rooted in sustainability, we strive to provide simple, artisan creations that transform everyday routines into moments of indulgence and self-care. Rooted in our community, we are dedicated to fostering connection, balance, and mindful living.

About Rooted in Lather:

Rooted in Lather is a family owned and operated small business. Soaping started as a necessity to help rid the bathroom of harsh chemicals, cleansers, and detergents that cause eczema flare ups, and overall dryness.

We began soaping in 2020 when covid-19 was in full swing. Being home all the time allowed us to craft a perfect cleansing yet hydrating bar soap. Our soap quickly became a hit amongst friends and family for its hydrating properties. While hydrating, it was also noted that it worked very well at removing motor oil from mechanic hands! (Shocking but true!)

After years of gifting and constant questions of “When are you going to sell this?” Mood Magic was born, because when you're clean and moisturized it's a whole Mood! One year in and we realized Mood Magic just didn't fit our persona, nor our community that openly supports us. We opted for a change of name, as of January 1st, 2025, we became Rooted In Lather! 

2024 was year of many firsts, and as a small business we greatly appreciate all the support everyone showed us as we set out on this crazy journey! We completed the year with a total of 6, yes 6 online orders! We gained a lot of new friends from our local Farmers Market and craft shows. We ended 2024 with a total of 102 orders! With no idea what we were going to sell, we were blown away with the love and support showed to us by strangers! We are not an overnight success, we are a story of doing what you love and gaining success slowly! And we will continue to show up every day until we can show the world our beautiful products! 

So stick around for 2025! We have lots of new exciting things planned! (And I do actually mean planned out, and not just flying by the seat of our pants like we did last year!)

Rooted In Lather NEVER uses bases, but instead creates artisan soaps, candles, and more, entirely by hand in small batches for extra quality control. Using only the highest quality food grade oils, clays, lyes and herbs on the market.

Our handmade soaps and bath and body products DO NOT contain Parabens, Sodium Lauryl Sulfates, Phosphates, harsh Chemicals, Mineral Oils or Petroleum by-products of any kind, so you can buy with confidence knowing that what you are using is made with the most sensitive of skin in mind.

Soap is NEVER tested on animals, just human friends and family! 

Thank you for supporting our small business! When you purchase from our small business, you help to provide for our family and for that we are grateful.